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Toxic! Magazine

All illustrations are © Kevin O'Neill & Pat Mills

History


Toxic! was a fortnightly full-colour British magazine launched by Apocalypse Ltd in 1991. A total of 31 issues were published from March 28 to October 24 1991 before Apocalypse went bankrupt*.



From Toxic! wiki page: Toxic! was the idea of Pat Mills, Kevin O'Neill, Mike McMahon, John Wagner and Alan Grant. The aim was to provide creators an outlet for their work to be published with them retaining the rights and control of their work.

The first title released by Apocalypse was the UK version of Kingdom of the Blind published in October 1990 (as Toxic! Present #1).



This was followed by the UK version of Marshal Law Takes Manhattan published concomitantly with the first issue of Toxic! in March 1991 (as Marshal Law #2 which probably refers to being Apocalypse Present # 2). Both title were printed at larger size format magazine (the downside being the newspaper quality paper generating some yellowing with time).



The Hateful Dead story (titled Part one: Rise of The Zombies) was then pre-published in Toxic! #1 (9 pages of ML material), #2 (8 pages), #3 (7 pages), #4 (6 pages), #5 (4 pages), #6 (4 pages), #7 (4 pages), and #8 (6 pages).





This magazine was using the Marshal Law story as headliner. The logo of the magazine appears in the story (and other strips like Accident Man)


In 1991, Apocalypse Ltd, immediately released the collected edition of The Hateful Dead both in the UK and the USA, in comics format (softcover), featuring Toxic! #5 cover (the cover for Toxic! #1 being used as back cover). It comes with a very good glossy paper and printing quality.



During the weeks that followed the end The Hateful Dead pre-publication, many readers have wondered if ultimately Mills and O'Neill had not killed their character. To fill the magazine with Marshal Law material before the next installment (that eventually never came as the magazine ceases to exist), the 8 pages prologue first published in the US Fear and Loathing paperback were reused in issue #14 and 15 of Toxic!.



Two unpublished pages were added to this prologue the whole being titled Rites of Passage (these two pages are visible on the corresponding article).




After issue #15, no Marshal Law material was ever published in the magazine until its demise.

The picture below is reproduced here courtesy (and with my thanks) of David Birdsall from the KissMyAxe All Things Pat Mills Facebook Page.




* some insight about the end of the magazine can be read through a Pat Mills short The Artists' Debt Collection Party, given freely on his website.

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